How to Promote Your Business Locally For Free
If you’re starting a local business, you can use free marketing ideas to expand your customer base. These ideas can be easy to implement and won’t cost you a dime. Start small with simple suggestions and gradually work up to more elaborate tactics, such as writing a blog and partnering with influencers.
Press releases
If you’re looking to spread the word about your business, press releases can be a great way to start. You can submit them for free to local and regional news outlets, and this is a great way to get your company’s news out to a wide audience. Press releases don’t have to be earth-shattering, but they should be newsworthy enough to get the attention of journalists.
Another great way to get your name out there is to query HARO publications and local newspapers. This will give you a chance to pitch the right story to the right publication at the right time. While this strategy won’t get you as much attention as other methods, it can still work well.
Branded content
Branded content is an excellent way to draw consumers to your website and capture their email addresses. You can then focus on email marketing and use retargeting to keep in touch with them after they’ve left. This is particularly effective if you have a specific target audience in mind.
Branded content is content that has a specific message that is tailored to the audience. It can be entertaining and informative and it is easy to share with others. Using videos and photos, you can introduce your brand’s values and mission without the need to sell products or services. It can also be used to generate brand awareness. It is easy to use, even for those with limited budgets.
One way to use branded content is to sponsor local events. Local businesses can work together by sponsoring events, writing SEO content, and linking to each other. Advertisers can also use localized paid ads to target users by location and IP address. This can help your business stand out and be more visible to local consumers.
Branded content is best in a visual medium. Video or audio helps to convey an emotional message, creating a secondary way for people to engage with the content. If your content has a video or an audio element, ensure that it is available across different platforms so that viewers can enjoy it in multiple formats.
Branded content can help your business stand out in a crowded market. It’s not invasive, unlike banner ads or pop-ups. It is also non-solicited. Users choose to consume branded content. It doesn’t try to convince them to buy, but rather gives them value. It is similar to influencer marketing, but it is created by your company.
